At odds with reality? The economics of betting
Economic analysis of traditional high street bookmakers and Internet-based betting exchanges shows that it is the lower cost base of the latter that allows punters to be offered more favourable odds than those offered by high street bookmakers. However, for larger bets, which need to be executed immediately, bookmakers may offer better odds than exchanges, since large bets on the latter can change the market clearing price.
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Cost–benefit analyses for public policy
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