Assessing the state of play of women’s football
Women’s football has been experiencing fast and sustained growth and is rapidly increasing in popularity around the world, both in terms of participation and viewership. The evidence suggests that this is likely to continue for the foreseeable future.
The second report in the Play Forward series examines the rapid growth of women’s football, driven by record participation, rising attendances, and increased professionalisation. While investment and commercial interest are accelerating, challenges remain around financial sustainability, competitive balance, and governance. The report highlights key trends and offers economic insights to support the sport’s continued growth in a fair and sustainable way.
The impressive development of women’s football during the last decade has created plenty of promising opportunities. However, it also raises important questions that should be carefully considered to ensure that the sport keeps developing in a sustainable way in the future.
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