We found that weakening the ability of rights-holders to licence content on a territory-by-territory basis would leave all European consumers worse off, as reduced content investments would result in fewer, lower-quality works being produced. At the same time, some consumers—particularly those in lower-income Member States—would have less access to high-quality content and/or have to pay higher prices than they do now. Finally, an accelerated convergence towards pan-European licensing would drive the homogenisation of both content and distribution services throughout the EU. These would be designed to appeal primarily to Western European markets, at the expense of tailored offerings for Eastern European and Baltic consumers.